What if at your last innovation or strategy session the million dollar idea wasn’t said out loud? People are less likely to speak up and share their ideas if the environment doesn’t promote psychological safety.

Timing is everything and four other tips for growing your business.

Metrics and tracking progress are important to understand if you are better or worse than you have been. Tracking is one thing, but developing the scoreboard to track the things that matter is also important.

How do I develop a value tracking scoreboard with good key performance indicators? If you are a business owner, the answer to this question is important to you.

Business owners often keep reinvesting their own capital into their business. However, sometimes it makes solid financial and business sense to use debt. How do I know when to use debt to grow?

If you are a business owner, the answer to this question is important to you.

Startups are bold and want to disrupt the world, but are often struggling to execute. Large corporations excel at execution, but they need to keep reinventing themselves to stay relevant.

Branding may seem like something only multi-nationals can afford to invest in. However, it is one of the least costly ways to build your business’s profile and gain market recognition.

COVID-19 has offered opportunities for companies to build their brand and improve consumer perception. Join Guillermo Mazier, Kim Powell and guest speaker Whitney Siemens of ChangeMakers: an Argyle company, as they offer some branding best practices and how to use this crisis to improve or build your brand.

Learning Objectives:

1. Learn about the elements of a brand and why it matters to your business.

2. Discuss the value of a brand in times of crisis and some who have done well during COVID.

3. Learn how to impact the perception of your brand in the eyes of your customer.

4. Get a sense for what to avoid when managing and building your brand.